MYSHELTER is a collection of urban jackets from Adidas – created with outdoor technology for life in the city. The collection was designed to provide the perfect blend of fashion and function, allowing the consumer to feel stylish while ‘owning the elements’.

Our team was tasked to launch a global campaign consisting of assets ranging from social media film edits to product photography. I was given the opportunity to work on the design of the campaign, combining the video, animations, stills and graphic treatments. We created a design-system that ensured consistency across different assets, but also established an engaging consumer journey at each different phase of the campaign.