Creators Club Week was adidas it’s first-ever digital festival that will celebrate the best of adidas and bring creators from all over the world together with the best athletes, artists, and designers – to learn, create, and sweat. For one week, we will show everyone the power of connections. Three unique stages played host to some of the biggest names and hottest drops in adidas sport, style and beyond. At every level of the experience the members would be encouraged to shop with additional discounts, exclusive digital gift vouchers and surprise gifts for high AOV spent.

In my role as the digital designer for this campaign, I had the responsibility of implementing the comprehensive global toolkit across various digital touchpoints, including dotcom, app, CRM, and paid social assets. Collaborating closely with the Art Director, we developed a design strategy centered around a grid system, utilizing diverse "posters" to build a captivating collage that showcased the brand identity, as well as talent and products. To ensure visual distinctiveness while maintaining cohesiveness, we devised a unique color scheme for each stage, tailored to the specific topic, talent, and products associated with that.