Members Week is a yearly digital festival exclusive to adiclub members. It celebrates the brand and their community of members, by bringing them together with talents, artists, athletes, product drops and rewards across a range of social and digital experiences. MW FW21 celebrated change and new possibilities as a main topic. By using the previous CC Week visual identity as a given, the team created a system where CGI visuals were blended with branding and talent. A grid system was used to construct an identity that embodies the theme of possibility and change. The way we approached the design ensured consistency across different assets, but also established an engaging consumer journey at each different phase of the campaign.

I worked on this project as a digital designer, rolling out the campaign assets on global level. I was responsible for creating the toolkits for the different phases of the campaign on various digital touchpoints, such as: dotcom, app, crm and paid social/media assets.